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TalkTalk Business

TalkTalk Business Succeeds with Engaging Conversations



As Paul Higgins, Marketing Director for TalkTalk Business will tell you, the UK telecom and IT market is complex and evolving fast. Because of that complexity, the company needed to generate leads qualified to a higher standard.



  • Nurturing multiple sales channels with very diverse customers
  • Generating leads qualified to a very high standard
  • Engaging a fatigued and apathetic target audience
  • Positioning the brand as industry thought leaders


  • “What’s Your Business Grade?” campaign
  • Automated email nurture strategy
  • Oracle Marketing Cloud Partner Network


  • ROI of 20:1.
  • 40% uplift in sales opportunities in the smaller end with a 25% reduction in costs.
  • 20–25% increase in sales qualified leads for mid-market, corporate, and enterprise customers.
  • Open rate highs of 61.84% and click-to-open highs of 15.97%. 

“Everybody from online, CRM and data, channel management, communications, and content had to pull together to deliver one campaign and Oracle Marketing Cloud was the glue that held it all together.”

Paul Higgins | Marketing Director, TalkTalk Business

TalkTalk Business

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