Toggle mobile navigation

We're Here to Help

Engage a sales expert

Have Us Contact You

Get In Touch

Success Stories

TalkTalk Business

TalkTalk Business Succeeds with Engaging Conversations



As Paul Higgins, Marketing Director for TalkTalk Business will tell you, the UK telecom and IT market is complex and evolving fast. Because of that complexity, the company needed to generate leads qualified to a higher standard.



  • Nurturing multiple sales channels with very diverse customers
  • Generating leads qualified to a very high standard
  • Engaging a fatigued and apathetic target audience
  • Positioning the brand as industry thought leaders


  • “What’s Your Business Grade?” campaign
  • Automated email nurture strategy
  • Oracle Marketing Cloud Partner Network


  • ROI of 20:1.
  • 40% uplift in sales opportunities in the smaller end with a 25% reduction in costs.
  • 20–25% increase in sales qualified leads for mid-market, corporate, and enterprise customers.
  • Open rate highs of 61.84% and click-to-open highs of 15.97%. 

“Everybody from online, CRM and data, channel management, communications, and content had to pull together to deliver one campaign and Oracle Marketing Cloud was the glue that held it all together.”

Paul Higgins | Marketing Director, TalkTalk Business

TalkTalk Business

Related Case Studies


LifeSize Fills the Pipeline with a Persona-Based Content Strategy

LifeSize rebuilt their global corporate website and developed a modern content strategy.

View Case Study

Telco Uses Look-Alike Modeling to Improve Display Ad Conversion 38%

Wireless telco wanted to improve the efficiency of their online advertising campaigns.

View Case Study

Telstra Connects the Complete Customer Journey with Oracle

Telstra uses Oracle Marketing Cloud to move beyond campaigns to create and deliver relevant communications along the complete customer journey in a programmatic process supported by Oracle's value-added services.

View Case Study