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Success Stories

Team One

Team One Helps Automobile Manufacturer Unify Data to Drive Faster Buying Process

With a large segment of shoppers using multiple channels along the buyer’s journey, it’s difficult for marketers to create a complete profile of their customers, let alone develop personalized content to accelerate the buying process. Team One–an integrated advertising agency–used Oracle Marketing Cloud and a multichannel approach to help a luxury automobile manufacturer unify customer data. With one view of the customer, they could deliver the right message to the right person at the right time using data-driven marketing.

 

Challenges

  • Creating single-view customer profiles
  • Developing a multichannel digital strategy
 

Solutions

  • Data management
  • Progressive profiling
  • Cross-channel marketing
 

Results

  • Increased click through rates by 57%.
  • Increased conversion rates by 60%.
  • Applied cross-channel marketing program across other brands.
 
Team One

Integrated advertising agency helped luxury automobile manufacturer establish a data management platform and increased conversion rates by 60 percent.

Team One

Team One

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