Team One Helps Automobile Manufacturer Unify Data to Drive Faster Buying Process
With a large segment of shoppers using multiple channels along the buyer’s journey, it’s difficult for marketers to create a complete profile of their customers, let alone develop personalized content to accelerate the buying process. Team One–an integrated advertising agency–used Oracle Marketing Cloud and a multichannel approach to help a luxury automobile manufacturer unify customer data. With one view of the customer, they could deliver the right message to the right person at the right time using data-driven marketing.
- Creating single-view customer profiles
- Developing a multichannel digital strategy
- Data management
- Progressive profiling
- Cross-channel marketing
- Increased click through rates by 57%.
- Increased conversion rates by 60%.
- Applied cross-channel marketing program across other brands.