Telco Uses Look-Alike Modeling to Improve Display Ad Conversion 38%
A wireless telco wanted to improve the efficiency of their online advertising campaigns. Unfortunately, recent marketing campaigns that expanded their audience targeting had performed poorly and failed to improve site traffic. In an effort to increase sales, the wireless telco needed a more efficient way to reach potential new customers—users who would have a higher propensity to convert on their website or in-store.
- Online ad campaigns delivered disappointing results
- Site traffic had hit a plateau
- Company needed a way to target potentially high-converting customers
- Data management and activation
- Achieved 38% increase in display ad conversion rate.
- Identified high-potential prospects.
- Shared profile data easily with display partners.