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Success Stories

Tivoli Gardens

Tivoli Gardens Uses Omni-Channel Marketing to Boost Sales by 41%

Tivoli Gardens turned to Oracle Marketing Cloud Gold Partner Magnetix and created an omni-channel experience worthy of one of the world's leading amusement parks on one unified platform for all marketing activity. This was done by integrating a new CMS with Tivoli's park management systems, data warehouse solution, and marketing automation.

 

Challenges

  • Fragmented IT landscape and disjointed marketing
  • Minimal online sales and poor overall interaction with the website
  • Limited in-house resources
 

Solutions

  • One integrated omni-channel marketing platform
  • Improved personalisation and targeting
 

Results

  • Improved online sales by 41%.
  • Increased revenue from self-service kiosks in the park by 44%.
  • Fully integrated the marketing platform to incorporate all channels.
Tivoli-Gardens

“As Denmark’s number one tourist attraction, experience is at the centre of what we aim to achieve and thanks to the way we are using Oracle Marketing Cloud, we can now tell the Tivoli Gardens story effortlessly and provide a better experience for customers.”

Thomas Erichsen | Head of Marketing, Tivoli Gardens

Tivoli Gardens

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