Tivoli Gardens Uses Omni-Channel Marketing to Boost Sales by 41%
Tivoli Gardens turned to Oracle Marketing Cloud Gold Partner Magnetix and created an omni-channel experience worthy of one of the world's leading amusement parks on one unified platform for all marketing activity. This was done by integrating a new CMS with Tivoli's park management systems, data warehouse solution, and marketing automation.
- Fragmented IT landscape and disjointed marketing
- Minimal online sales and poor overall interaction with the website
- Limited in-house resources
- One integrated omni-channel marketing platform
- Improved personalisation and targeting
- Improved online sales by 41%.
- Increased revenue from self-service kiosks in the park by 44%.
- Fully integrated the marketing platform to incorporate all channels.