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Success Stories

Travel Republic

Travel Republic Targets in Real Time to Create More Meaningful Customer Relationships

 

Travel Republic partnered with Oracle Marketing Cloud to build longer-lasting and more meaningful customer relationships with targeted real-time programmes.

 

Challenges

  • No existing CRM function
  • No personalisation or real-time triggers due to manual methods and data
  • Limited collaboration and data sharing between marketing and IT teams
 

Solutions

  • Targeted email marketing
  • Trigger-based marketing automation
 

Results

  • 100% increase in email engagement from scheduled emails to real-time triggers.
  • 15 real-time triggers set up in 3 months, 5x faster than average set up time.
  • 15x more campaigns delivered per week.
 
Travel Republic

“With 15 new trigger-based emails, set up in record time, Travel Republic is more personalised and targeted than ever before.”

Poonam Lolay | CRM Manager | Travel Republic

Travel Republic

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