Travel Republic Targets in Real Time to Create More Meaningful Customer Relationships
Travel Republic partnered with Oracle Marketing Cloud to build longer-lasting and more meaningful customer relationships with targeted real-time programmes.
- No existing CRM function
- No personalisation or real-time triggers due to manual methods and data
- Limited collaboration and data sharing between marketing and IT teams
- Targeted email marketing
- Trigger-based marketing automation
- 100% increase in email engagement from scheduled emails to real-time triggers.
- 15 real-time triggers set up in 3 months, 5x faster than average set up time.
- 15x more campaigns delivered per week.