We're Here to Help!

Questions? Give us a call.

Contact Me

Success Stories

Trend Micro

Trend Micro’s Trigger-Based Marketing Boosts Revenue and Renewals

To avoid customers jumping ship to competitors and build a more thorough understanding of customer behaviour, Trend Micro needed to utilise intelligent, targeted, and creative marketing. Trend Micro was tasked with finding a solution to build a customer engagement strategy from scratch.


  • Lack of customer communications strategy after purchase
  • Disconnect between customer data and technology
  • Limited personalisation


  • Trigger-based marketing
  • Modular template designs
  • Responsive email format


  • 63% increase in click through rate.
  • 46.54% renewal conversions.
  • 54% increase in email revenue with engaged customers. 
Trend Micro

A global leader in IT security, Trend Micro has shown a 54% uplift in revenue where a customer is engaged with its email communication.

Trend Micro

Trend Micro

Related Case Studies

Schibsted Media Group

Why Schibsted Media Group Crowned Customer Retention King of their Modern Marketing

How do you keep your print newspaper readers loyal all the while convincing them to go digital? Finding the right answer to this key question brought Schibsted Media Group and Oracle Marketing Cloud together.

View Case Study
Network Ten

Network Ten Puts a Face on the Customer Audience with Oracle

Network Ten uses Oracle Marketing Cloud to integrate cross-channel marketing with content management, launching trigger-based campaigns with marketing automation to communicate personally with customers in a relevant and timely way.

View Case Study

Micro Focus Goes Viral and Doubles Marketing's Contribution to Pipeline

Micro Focus needed to regroup sales and marketing efforts under one technology stack that could facilitate campaign rollout and monitoring across all channels and segments.

View Case Study