We're Here to Help!

Contact Me

Success Stories

Trend Micro

Trend Micro’s Trigger-Based Marketing Boosts Revenue and Renewals

To avoid customers jumping ship to competitors and build a more thorough understanding of customer behaviour, Trend Micro needed to utilise intelligent, targeted, and creative marketing. Trend Micro was tasked with finding a solution to build a customer engagement strategy from scratch.


  • Lack of customer communications strategy after purchase
  • Disconnect between customer data and technology
  • Limited personalisation


  • Trigger-based marketing
  • Modular template designs
  • Responsive email format


  • 63% increase in click through rate.
  • 46.54% renewal conversions.
  • 54% increase in email revenue with engaged customers. 
Trend Micro

A global leader in IT security, Trend Micro has shown a 54% uplift in revenue where a customer is engaged with its email communication.

Trend Micro

Trend Micro

Related Case Studies

Financial Services
Cetera Financial Group

Cetera Financial Group Nurtures Prospects Through Personalized Content Experiences

Cetera Financial Group recognized the need for developing and delivering personalized content in context that not only engages prospects, but also helps move them to the next stage in the buying cycle.

View Case Study
Singular Logic

SingularLogic Dramatically Increases Email Deliverability with Marketing Cloud

SingularLogic turned to Oracle Marketing Cloud to manage their digital customer communications. By centralizing all client information, all internal teams now work together, and customers now receive the right message, at the right time.

View Case Study
Thermo Fisher

Fisher Science Education Uses Marketing Automation to Grow Customer Base

Thermo Fisher Science Education used marketing automation to take a 10 year old print publication into the digital age.

View Case Study