Trend Micro’s Trigger-Based Marketing Boosts Revenue and Renewals
To avoid customers jumping ship to competitors and build a more thorough understanding of customer behaviour, Trend Micro needed to utilise intelligent, targeted, and creative marketing. Trend Micro was tasked with finding a solution to build a customer engagement strategy from scratch.
- Lack of customer communications strategy after purchase
- Disconnect between customer data and technology
- Limited personalisation
- Trigger-based marketing
- Modular template designs
- Responsive email format
- 63% increase in click through rate.
- 46.54% renewal conversions.
- 54% increase in email revenue with engaged customers.