The CMO Solution Guide to Building A Modern Marketing Organization
The CMO Club in Partnership with Oracle Marketing Cloud
The urgency to transform marketing departments has never been higher. Pressure from the board to deliver business results is mounting. Consumer technology adoption is accelerating changes in buying behavior and increasing the desire for personalized experiences. It’s time to transform your organization to use data, technology, and content to deliver more meaningful customer experiences at every touch point. Learn from 20 progressive CMOs and senior digital marketing executives about building more effective Modern Marketing teams.