The Guide to Advertising Accountability
Marketing Data Management and Revenue Attribution
Accountability is a simple concept. But it gets more complicated when you look at it from a marketing perspective. Most marketers know that their actions drive revenue but few have been able to show attribution until now. The data management platform (DMP) and data-driven marketing are here to enable accountability. Executing data-driven digital advertising provides you with marketing that is accountable based on revenue. Data gives marketing the opportunity to reinvent itself as attributable fuel for a company’s revenue engine.