The Demand Gen Pro’s Cookbook
Tasty Tips from Marketing’s Master Chefs
No matter how you slice and dice it, Modern Marketing success depends on the techniques and ingredients you use. We scoured kitchens far and wide to bring you the top chef recipes for success in sales and marketing alignment, kitchen prep, shared experience, lead lifecycle campaigns, lead nurturing, and customer lifecycle. Plus you’ll get some tasty tips from the chefs themselves—which you can consider icing on the cake! So let’s get cooking!