Social Demand Generation
The Grande Guide To Social Demand Generation
Social media provides a new way to engage potential buyers. While many organizations use social to drive brand awareness, employing social to move leads through the funnel has lagged. With tools and methods, you can get a better picture of actions that lead prospects to buy—peer conversations, shared content, and trusted sources. Build a social demand generation strategy to extend campaign reach, see who is influencing prospects, and pass high-value data to sales.