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Modern Marketing for Pharmaceuticals

The Path from Single-Channel Detailing to Multichannel Marketing Automation


Pharmaceutical companies have promoted their products in person to healthcare professionals by using the services of pharmaceutical sales reps. But the industry has changed and new channels have emerged. Modern Marketers in the pharmaceutical industry are using a digital personalized approach with the goal of targeting providers, payors, and patients. New marketing methods consider busy schedules and changing needs, and take advantage of the multiple communication channels that now exist. They also rely on marketing automation.