Modern Marketing Essentials Guide: Cross-Channel Marketing
A Prescriptive Guide Fortified to Build Stronger Marketing
The customer experience as we know it is broken, out of order, or at best on life support. Regardless of what side of the aisle your customer falls on, be it the B2B or B2C side, their experience is broken.
How can this be with all the advances in digital marketing, you ask. Far too many customers are subjected to a fragmented or non-integrated experience across all channels. To play on the adage, if it’s broken, you’ve got to fix it.