Modern Marketing Essentials Guide: Mobile Marketing
A Prescriptive Guide Fortified to Build Stronger Marketing
It seems like everyone has a mobile phone and many are smartphones. Every day people turn to mobile devices to do pretty much everything they can do on a computer. The use of mobile as part of an overall marketing strategy is no longer a luxury but is in fact essential. Here are the five key things you need to know when it comes to Mobile Marketing: Market with cross-channel orchestration, use smart data and signals, create a holistic view of interactions, deliver personalized experiences, and prove the value of your strategy.