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Modern Marketing Essentials Guide: Social Marketing

A Prescriptive Guide Fortified to Build Stronger Marketing

The vast majority of marketers want to know the most effective social tactics and best ways to engage audiences with social media. Social marketing enables marketers to refer traffic back to their own properties so they can better execute on tracking and deploying messages. To help you navigate the sea of social change, we’ve put together this Essentials Guide based on 5 Pillars of Social Marketing: Listening, Engagement, Marketing Communications, Social Advertising, and Analytics.