Modern Marketing for the Modern Campus
Best Practices for Higher Education
Your students are approaching the campus experience in new ways, and you need fresh strategies that will help you keep up. You want to be a Modern Marketer, taking advantage of new tools and student insight to determine the right outreach, retention, and engagement strategies from initial inquiry through to alumni development. But how do you engage and intervene with your constituents in today’s environment? This impactful guide examines the five tenets of modern marketing, how you can apply them in a new age of student engagement.