Building the Next Generation Passenger Experience
Transformation to Modern Marketing
Research shows that when the positive passenger experience rises, non-aeronautical revenue grows as well. Obviously happy passengers are likely to spend more. So what if there was a way to ensure a more positive passenger experience by engaging with each passenger through ongoing personalized dialogue? Send terminal information to a passenger when they arrive at parking, or relate relevant real-time information as they are walking through the airport. This is not a distant dream. Modern Marketers are already reaping the benefits of such technologies today!