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Relationship-First Marketing for a Mobile World

The Opportunity for Modern Marketers


Not only is mobile ubiquitous, it’s also a highly personal, real-time channel. More than 90 percent of US adults have a mobile device within reach 24/7, and SMS messages that are delivered to these devices are typically read within three minutes of being delivered. With more than five times more mobile devices than PCs on the planet today, as a marketer, chances are your messages are being consumed in the mobile channel. If you’re not aligning your strategies with this new reality, you may find your business headed the way of the landline.