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Featured Content

Marketing Automation

The Secret Sauce to Marketing-Driven Sales Growth and Empowerment


Digital marketers today have doubled up as data scientists more than ever before to show tangible growth. The ability to identify sales engagements, embrace behavior-based nurturing of prospects, and measure messaging effectiveness and customer conversion are critical factors for marketing and business success. This Frost & Sullivan paper shows how marketing automation helps drive trigger-based marketing across different verticals and enhances the value proposition of complementary solutions such as customer relationship management (CRM).