The Data-Driven CMO
Argyle Executive Forum
CMOs have emerged as dynamic power players on executive teams, helping organizations navigate the digital landscape and cater to the modern customer. At the heart of this new role is the abundance of available data—how can CMOs skillfully decipher it, understand it, and leverage it to engage with customers? Argyle Executive Forum in partnership with Oracle Marketing Cloud, surveyed leading CMOs to better understand the top challenges they face. Read on to explore the data and understand what factors are influencing the modern CMO’s agenda.