Digital Agility Survey: CMO Insights on the Journey Towards Digital Agility
The CMO Solution Guide
CMOs now can access customer insights that are rich, real-time, and actionable—all thanks to digital technology. However, capturing and using those insights remains an elusive challenge for many marketers. The CMO Club used surveys and interviews to uncover the challenges of creating the digital agility needed to get marketers closer to their customers and gathered tried and true practices to share pragmatic ways of overcoming those obstacles. This CMO Solution Guide contains those key strategies for customer-obsessed Modern Marketing leaders.