The CMO Club Solution Guide - Beyond the Hype: What Really Works in Mobile Marketing
The CMO Solution Guide
It seems every day a new shiny object appears in the world of marketing. And while it can be beneficial to experiment with new innovations, placing big bets on proven techniques will usually lead to better business outcomes. That is definitely the case when it comes to marketing to customers via their mobile devices. Smartphones have become almost ubiquitous among consumers, rarely being more than an arm’s length away at any time. This CMO Solution Guide goes beyond the hype to tell you what really works in mobile marketing.