The CMO Solution Guide For Global Brand Leaders, Transcending the Geographic Divide
Successful Global Brands Share Six Must-Have Elements to Being Global and Local
Presented by The CMO Club in Partnership with Oracle Marketing Cloud
Laws, rules, and regulations vary from one part of the world to the next. Cultural differences span the globe with consumers and marketing teams. These are just some of the challenges Modern Marketers face when they cross borders. Beating the challenges and delivering the best of your brand requires focusing on how people, process, and technology can work locally in global harmony to deliver the same basic core brand message to your global audience. Learn how leading CMOs are transcending the geographic divide to achieve success.