Mobile Marketing Best Practices for CMOs
How to Optimize the Browse-to-Buy Journey in the Mobile-First Era
Mobile marketing presents an effective and personal way for companies to engage with their customers. CMOs at both B2C and B2B companies need to embrace mobile marketing strategies to remain competitive in this mobile-first world. This report outlines why it’s a top priority, how to harness its power in cross-channel marketing, five common pitfalls, and strategic recommendations. Constellation presents examples of successful mobile marketing apps and customer engagement ideas to inspire CMOs as they consider mobile marketing strategies.