Preventing Marketing Compliance Paralysis
How to Give Innovation Room to Thrive in a Regulated Environment
Regulations and compliance can be overwhelming. So overwhelming, in fact, that they can sometimes feel like they’re getting in the way. Companies and organizations, so concerned with remaining compliant, become unwilling to try anything new—even if those new programs could improve their customer experience and the company’s fiscal well-being overall. So how do marketers overcome innovation paralysis? To do so, they must understand the best way to align both marketing and compliance best practices.