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Modern Marketing for Manufacturing

Looking Beyond the Product Launch

modern-marketing-manufacturing

Led by engineers and product managers, the manufacturing sector has rolled out products. Marketing followed their lead, getting the word out to promote new product launches. Changing buyer behaviors and new communication methods have made it more difficult for marketing teams to execute their duties effectively. They require new strategies that go beyond the product launch and create a better dialogue between manufacturers and the consumers they serve. That starts with the right tools.