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CXO Buyer’s Guide

Choosing the Right Customer Experience Optimization Platform


More than 90 percent of CMOs and VPs of e-commerce state that customer experience optimization (CXO) is a must-have for their organization to increase revenue growth, engagement, and ROI. But almost two-thirds of them feel overwhelmed by the sheer volume of incoming data. Successful CXO requires an optimization platform that supports all aspects of testing and personalization for web, mobile, and apps. Most importantly, the platform must be capable of integrating customer data from different business systems across the organization.