Gartner Report: Magic Quadrant for CRM Lead Management
Gartner, Inc. has named Oracle as a Leader in its “Magic Quadrant for CRM Lead Management.” Gartner’s Magic Quadrant reports position vendors within a particular quadrant based on their completeness of vision and ability to execute.
According to Gartner, “Customer relationship management (CRM) lead management applications facilitate marketing and sales operations through a variety of steps. Initially, lead management applications manage the process of acquiring unqualified contacts and opportunities from a variety of sources, including: web session data, web registration pages, direct mail campaigns, email marketing campaigns, multichannel campaigns, database marketing and third-party lists, social media, and offline interactions such as tradeshows.”
Oracle was positioned highest for its ability to execute in the Magic Quadrant for CRM Lead Management.
Gartner, Inc. Magic Quadrant for CRM Lead Management, Jason Daigler, Ilona Hansen, 22 August 2017.
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