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Gartner Report: Magic Quadrant for CRM Lead Management

GartnerMQ-CRM-LM

Gartner, Inc. has named Oracle as a Leader in its “Magic Quadrant for CRM Lead Management.” Gartner’s Magic Quadrant reports position vendors within a particular quadrant based on their completeness of vision and ability to execute.
 
According to Gartner, “Customer relationship management (CRM) lead management applications facilitate marketing and sales operations through a variety of steps. Initially, lead management applications manage the process of acquiring unqualified contacts and opportunities from a variety of sources, including: web session data, web registration pages, direct mail campaigns, email marketing campaigns, multichannel campaigns, database marketing and third-party lists, social media, and offline interactions such as tradeshows.”
 
Oracle was positioned highest for its ability to execute in the Magic Quadrant for CRM Lead Management.
 
 

Gartner, Inc. Magic Quadrant for CRM Lead Management, Jason Daigler, Ilona Hansen, 22 August 2017.

This graphic was published by Gartner, Inc. as part of a larger research document and should be evaluated in the context of the entire document. The Gartner document is available upon request from Oracle.

Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner's research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.