Should the Chief Marketing Officer Oversee the Whole Customer Experience?
The Risks and Rewards of Leading an Organization to Deliver Superb Experiences That Keep Brand Promises
This Constellation Research report examines the need for businesses to have a senior executive lead the end-to-end customer experience. New customer expectations have put pressure on companies to deliver on these experiences, which affect the revenue, margin, and profits of a company.
Companies considering appointment of the CMO to this leadership role can use this report for insights into four research themes: Next-Generation Customer Experience, Digital Marketing Transformation, Matrix Commerce, and Data to Decisions.
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