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Worldwide Marketing Cloud Platforms 2016 Vendor Assessment

IDC MarketScape


This IDC study represents the vendor assessment research called IDC MarketScape for the capability and strategy of leading marketing cloud platforms. This evaluation is based on a comprehensive framework and a set of parameters expected to be most conducive to success in applying automation to core marketing capabilities. This evaluation includes buyers' perceptions on the importance of various capabilities to their marketing operations and the degree to which each vendor measured up against their expectations for each capability.