Connected Experiences

Oracle sees a world where marketers use data to create irresistible connected experiences.

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Best-in-Class Products

Oracle Marketing Cloud

A Portfolio of Best-in-Class Applications
Data-Driven

Oracle Marketing Cloud

B2B and B2C marketers use Oracle Marketing Cloud, an integrated portfolio of best-in-class applications, to drive sales and strengthen brand and customer loyalty. Oracle Marketing Cloud offers the industry’s richest datasets and most adaptive intelligence so marketers can deliver irresistible, consistent, and connected experiences to customers—wherever they are and however they choose to engage.

Oracle Marketing Cloud addresses the entire marketing lifecycle, from reaching out to anonymous prospects to converting them into known customers, and then retaining and growing customer relationships. Once you have your best customers, use lookalike-modeling to find more—starting the cycle again.

As an integrated part of Oracle’s CX suite, Oracle Marketing Cloud delivers a connected customer experience beyond the organizational bounds of traditional marketing into sales, service, commerce, and loyalty.

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Marketing Solutions

By Challenge

Choose a challenge
Is Your Message Getting Heard?

Is Your Message Getting Heard?

The ability to deliver messages directly to your customers has changed marketing and enabled a new level of personalization. The more individualized the available data, the more customized and hypertargeted the interaction can be—whether it’s through web, mobile, or social channels. But this has not necessarily made marketing easier. As consumers and customers are inundated with more messages, there are new challenges. For a marketer, being heard above the noise has never been more difficult.

By Role

Choose a role
Are Your Marketers Spending Their Time Marketing?

Are Your Marketers Spending Their Time Marketing?

Ultimately, our objective is to help marketers achieve new levels of visionary marketing. Technology should automate the low-value, manual, day-to-day marketing tactics and free up your marketers to spend more time on strategy and vision. The whole point of marketers using technology in the first place is to unleash their human potential. So they can spend time doing what computers can’t—applying creativity, relying on their instincts, and driving visionary marketing.

At a time when there’s more scrutiny on marketing budgets, time constraints on your employees, and limits on the talent you can bring on board, it just makes sense to use technology to work less, but market more.

By Industry

Choose an industry
Are Your Marketing Campaigns Tailored to Fit the Industry?

Are Your Marketing Campaigns Tailored to Fit the Industry?

Oracle Marketing Cloud for industries leverages the best-in-class product portfolio to address distinct, industry-specific requirements. With solutions for financial services, communications, consumer goods, and more, Oracle enables marketers to accelerate the delivery of innovation, enhance customer experiences, and improve margins to drive competitive advantage.

By Market Focus

Choose a market focus
Do You Have the Agile Marketing Tools You Need?

Do You Have the Agile Marketing Tools You Need?

Whether you are a B2C marketer orchestrating high-volume marketing programs to attract the very best customers, a B2B marketer focused on generating the highest quality leads for your sales teams, or a B2B2C brand transitioning to selling directly to your customers, Oracle Marketing Cloud has the tools and expertise to ensure your success. We recognize that each of your businesses is unique and offer solutions built for the challenges you face.

20:1

Comcast gets 20:1 return on customer experience with Oracle.

Watch video case study (2:14)
Comcast gets 20:1 return on customer experience with Oracle
Go In-Depth

Key Marketing Topics

Oracle Marketing Cloud Product Overview

Oracle simplifies how marketing teams harness digital innovation and grow revenue.

Gartner Names Oracle a Leader in CRM Lead Management

Oracle was positioned highest for its ability to execute in the Gartner 2017 Magic Quadrant for CRM Lead Management.

Gartner Names Oracle a Leader in Multichannel Marketing Hubs

Oracle was named a leader for its completeness of vision and ability to execute in the Gartner 2018 Magic Quadrant for Multichannel Marketing Hubs.

See the Results

Marketing Cloud Customer Stories

Dell logo

Dell Grows and Enhances Marketing Operations with Oracle Marketing Cloud

 

Dell

Dell Grows and Enhances Marketing Operations with Oracle Marketing Cloud

PropertyGuru logo

PropertyGuru Targets Agents and Consumers with Engaging Campaigns

 

PropertyGuru

PropertyGuru Targets Agents and Consumers with Engaging Campaigns

Juniper Networks logo

Juniper Networks Achieves Marketing Visibility with Oracle

 

Juniper Networks

Juniper Networks Achieves Marketing Visibility with Oracle
Lenovo logo

SMB Marketing Leader Lenovo Creates a New Business Initiative

 

Lenovo

SMB Marketing Leader Lenovo Creates a New Business Initiative
MongoDB logo

MongoDB Creates Frictionless Customer Experience with Oracle Marketing Cloud

 

MongoDB

MongoDB Creates Frictionless Customer Experience with Oracle Marketing Cloud
Adidas logo

Adidas Boosts Open Rates 2X and Conversions 50% with Oracle

 

Adidas

Adidas Boosts Open Rates 2X and Conversions 50% with Oracle
ESET logo

ESET Swiftly Grows Pipeline with Data Segmentation Using Oracle Marketing Cloud

 

ESET

ESET Swiftly Grows Pipeline with Data Segmentation Using Oracle Marketing Cloud
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