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Industry Marketing

Oracle Marketing Cloud for Entertainment

Personalize Interactions to Boost Entertainment Loyalty, Relationships, and Revenue

Modern Marketers in entertainment, sports teams, and venue owners are making the 1:1 personal connections that turn ticket buyers into subscribers and guests into fans. They are driving lifelong loyalty, deeper relationships, and increased revenue with integrated programs and multichannel campaigns from events to concessions and merchandise.
Increase revenue with targeted offers.
Capture data and behaviors to build personalized dynamic emails and landing pages to ensure an exceptional online experience. Align personal interests with communications and offers. Establish relationships by communicating the right message at the right time with sophisticated scoring and nurturing campaigns.
Drive engagement with sharable social content.
  • Build awareness of your events through social media.
  • Engage people through their preferred social channels.
  • Enrich your database with social profiles and activities.
Launch campaigns faster with blueprint templates.
Use a gallery of prebuilt best practice templates to launch email campaigns fast. Just insert your images, logos, and copy. You also get examples for all campaign touches to help you brainstorm your copy.
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The Hidden Game

Challenging the status quo: Searching for hidden opportunities in sports and entertainment marketing. We look at 5 critical challenges facing sports and entertainment marketers.

Campaign Templates
Taking advantage of prebuilt entertainment blueprint templates to get started fast.
  • Use basic templates that include layout and formatting ready for your copy and graphics. 
  • Launch new campaigns in days not weeks. 
  • Adapt prebuilt templates for suggested campaigns, emails, and landing pages based on best practices.
Personalizing entertainment communications with tailored messages across channels.
  • Send relevant messages across email, web, mobile, display, and social.
  • Deliver content in context to increase engagement at all stages.
  • Develop authentic 1:1 relationships with customers.
  • Nurture with a steady stream of personalized communications.
  • Attract new customers while cultivating long-term loyalty and revenue.
  • Send push notifications across devices using email, SMS, display, and more.
Data Management & Activation
Applying powerful data taxonomies specifically tailored to the Entertainment industry.
  • Connect first-party data you’ve collected, second-party or partner shared data, and third-party data gleaned from external providers on a data management platform (DMP).
  • Unify data sets with enterprise data from sales transactions, CRM, and commerce systems.
  • Activate your data to support your campaigns for dramatic improvements in relevance and value across every channel and touch point.
Connecting systems to extend and align processes.
  • Get out-of-the-box integration with leading CRM systems such as Oracle Sales Cloud, Oracle CRM On Demand, Oracle Siebel Sales, Salesforce.com, and Microsoft Dynamics CRM.
  • Bring custom data from other internal sources to extend and refine the process.
  • Use Oracle Marketing AppCloud to reach a large network of partners offering integrated solutions to extend the value of your marketing investments.
Aligning entertainment audience interests with the information they require.
  • Automatically create and manage comprehensive activity profiles for any individual that visits your website, receives an email, or gets uploaded to your database. 
  • Summarize a wealth of behavioral data in multiple ways according to the audience.
  • Deliver specific campaigns based on profiles and behaviors. 
  • Track responses to specific campaigns and align interests to content.
Analytics and Dashboard
Putting powerful reporting and website analytics at an entertainment marketer’s fingertips.
  • Take advantage of reports and dashboards, web analytics, campaign performance, and email revenue calculator.
  • Share valuable information on easy-to-understand dashboards that quickly assess the impact of marketing efforts.
  • Track how marketing efforts are driving client and sales engagement and ultimately share of wallet.
  • Produce high-level dashboards and drill into specific details by campaign.
Modern Marketing Success
Achieving successful entertainment marketing implementation and rapid time to value.
  • Use our innovative entertainment methodology that accelerates the success of your implementation.
  • Ensure synchronization with your CRM database, forms and tracking are on, and your segmentation and prioritization are up and running.
  • Rely on a team of knowledgeable experts in communications marketing, marketing automation, implementation, and campaigns.
  • Expand your understanding of marketing best practices and more with education and certification programs.
  • Join our Topliners community to collaborate online with thousands of Modern Marketers.
  • Connect in person to share best practices at conferences and local events.

The Virtual Handshake

Teams, entertainment organizations, and arenas are adapting their marketing and sales processes to the Digital Body Language of their fan base.

Marketing Automation Simplified

Marketing Automation Simplified

Successful email marketing, demand generation, and lead management processes hinge on marketing automation — a modern strategy aligned to buyer needs across all phases of the buying process.


Entertainment Industry

With Oracle Marketing Cloud for Entertainment, your company can create compelling campaigns, generate high-quality leads, and measure the impact of your marketing budget.

Oklahoma City Thunder

Oklahoma City Thunder Creates Personalized Fan Experiences

The NBA Oklahoma City Thunder creates a superior sports entertainment experience using personalized communications and online content.

View Case Study
Network Ten

Network Ten Puts a Face on the Customer Audience with Oracle

Network Ten uses Oracle Marketing Cloud to integrate cross-channel marketing with content management, launching trigger-based campaigns with marketing automation to communicate personally with customers in a relevant and timely way.

View Case Study

Comcast Gets 20:1 Return on Customer Experience with Oracle

Comcast uses Oracle Marketing Cloud technology and expertise for a better customer experience with transparency and personalization using data-driven digital marketing that delivered a 20:1 return at this Fortune 50 media and entertainment company.

View Case Study

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