Modern Marketers at leading insurance companies are delivering more effective communications for products and services across complex distribution channels to recruit new agents, brokerages, and advisors while cutting costs. They are creating and delivering highly effective brand communications with relevant information structured in campaigns tailored for insurance.
Increase awareness and thought leadership.
Engage your representatives and customers so you can win their loyalty and business through the delivery of product, industry, and competitive data tailored to their needs. Drive thought leadership and product awareness to each channel based on preferences and audience.
Modern Marketing: Powering Marketing Transformation
Digital Marketing Transformation in Financial Services
See what the five tenets of Modern Marketing, as defined by a research study, can do for financial services and insurance professionals who are developing a digital marketing strategy.
Modern Marketing: Making Momentum Happen
Creating Marketing Momentum with Automation
Financial services and insurance marketing organizations are dealing with complex sales and distribution channels, regulatory guidelines, contractual obligations, and changing buying behaviors using marketing automation.
Modern Marketing: Creating Agility and Velocity
New Technologies to Meet Evolving Customer Demands
Changing buyer habits combined with reduced resources mean that financial services and insurance industry organizations need new technologies that can meet evolving customer demands and increase efficiency.
Modern Marketing: Spreading the Word
8 Reasons Why Marketing Automation Makes Sense
There’s a change in thinking happening and a subtle shift from the way things have always been done to a new way of doing them. Learn eight key reasons why marketing automation makes sense for financial services and insurance companies.
Engage and nurture for trust and loyalty.
Deliver automated campaigns based on profile data, life events, and website behavior for immediate engagement.
Recruit agents, brokerages, and financial advisors using information and events to differentiate your brand.
Distribute highly personalized electronic newsletters to educate agent and consumer segments based on interest.
Launch campaigns faster with blueprint templates.
Use a gallery of prebuilt best practice templates to launch email campaigns fast. Just insert your images, logos, and copy. You also get examples for campaigns to help you brainstorm your copy: