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Manufacturing

Industry Marketing

Oracle Marketing Cloud for Manufacturing

Move to Lean and Agile Digital Marketing for Manufacturing

Marketers in manufacturing are struggling with inaccurate data, system silos, and lead flow while needing to view the demand pipeline and demonstrate marketing ROI. Modern Marketers in manufacturing are automating manual tasks, streamlining processes, and enhancing business outcomes.
 
Segment and personalize channel relationships.
Create and send highly personalized channel marketing materials to maximize engagement, mindshare, and ultimately—shelf space. Segment content by target interests and brand it according to the relationship. Use social, profile, and website data to send automated communications for immediate engagement when target audiences are most interested.
 
 
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manufacturing-01

Automate processes to generate revenue.

  • Improve lead flow, conversion rates, and revenue generation with marketing and channel automation.
  • Increase throughput, reduce inventory, improve quality, and lower costs with automation and control systems.
  • Move beyond the product launch to include a set of automated customer, partner, and distributor campaigns for a comprehensive understanding of the value building chain.
  • Boost revenue generation across sales, marketing, and channel activities.
manufacturing-02

Launch campaigns faster with templates.

Use a gallery of prebuilt best practice templates to launch email campaigns fast. Just insert your images, logos, and copy. You also get examples for each campaign to help you brainstorm your copy:
  • Live Event Campaign
  • Channel Partner Welcome and Engagement Campaign
  • Product Registration Campaign
  • Sample Trial Request Campaign
  • Upsell Cross Sell Campaign

 

FEATURES & BENEFITS
Campaign Templates
Taking advantage of prebuilt manufacturing blueprint templates to get started fast.
  • Use basic templates that include layout and formatting ready for your copy and graphics.
  • Launch new campaigns in days not weeks.
  • Adapt prebuilt manufacturing templates for live event, channel partner, product registration, sample trial, and upsell and cross sell campaigns, emails, and landing pages based on best practices.
 
Communications
Personalizing manufacturing communications with tailored messages across channels.
  • Send relevant messages across email, web, mobile, display, and social.
  • Deliver content in context to increase engagement at all stages.
  • Develop an authentic 1:1 relationship that turns prospects into customers.
  • Nurture with a steady stream of personalized communications.
  • Attract prospects while cultivating long-term loyalty and revenue.
  • Send push notifications across devices using email, SMS, display, and more.
 
Integration
Connecting systems to extend and align processes.
  • Get out-of-the-box integration with leading CRM systems such as Oracle Sales Cloud, Oracle CRM On Demand, Oracle Siebel Sales, Salesforce.com, and Microsoft Dynamics CRM.
  • Bring custom data from other internal sources to extend and refine the process.
  • Use Oracle Marketing AppCloud to reach a large network of partners offering integrated solutions to extend the value of your marketing investments.
 
Segmentation
Aligning manufacturing audience interests with the information they require.
  • Automatically create and manage comprehensive activity profiles for any individual that visits your website, receives an email, or gets uploaded to your database.
  • Summarize a wealth of behavioral data in multiple ways according to the audience.
  • Deliver specific campaigns based on profiles and common behaviors.
  • Track responses to specific campaigns and align interests to content.
 

 
Data Management and Activation
Applying powerful data taxonomies specifically tailored to target manufacturing prospects and customers.
  • Connect first-party data you’ve collected, second-party or partner shared data, and third-party data gleaned from external providers on a data management platform (DMP).
  • Unify data sets with enterprise data from sales transactions, CRM, and commerce systems.
  • Activate your data to support your campaigns for dramatic improvements in relevance and value across every channel and touch point.
 
Analytics and Dashboards
Putting powerful reporting and website analytics at a manufacturing marketer’s fingertips.
  • Take advantage of reports and dashboards, web analytics, campaign performance, and email revenue calculator.
  • Share valuable information on easy-to-understand dashboards that quickly assess the impact of marketing efforts.
  • Track how marketing efforts are driving client and sales engagement and ultimately share of wallet.
  • Produce high-level dashboards and drill into specific details by campaign.
 
 
Modern Marketing Success
Achieving successful manufacturing marketing implementation and rapid time to value.
  • Use our innovative methodology that accelerates the success of your implementation.
  • Ensure synchronization with your CRM database, forms and tracking are on, and your segmentation and prioritization are up and running.
  • Rely on a team of knowledgeable experts in manufacturing marketing, marketing automation, implementation, and campaigns.
  • Expand your understanding of marketing best practices and more with education and certification programs.
  • Join our Topliners community to collaborate online with thousands of Modern Marketers.
  • Connect in person to share best practices at conferences and local events.
 
CUSTOMER STORIES Success Stories
Manufacturing
Team One

Team One Helps Automobile Manufacturer Unify Data to Drive Faster Buying Process

Integrated advertising agency uses multichannel approach to help luxury automobile manufacturer unify customer data.

View Case Study
Education
Thermo Fisher

Fisher Science Education Uses Marketing Automation to Grow Customer Base

Thermo Fisher Science Education used marketing automation to take a 10 year old print publication into the digital age.

View Case Study
Manufacturing
Eaton

Oracle Marketing Cloud helps Eaton Re-Engage Customers and Drive Pipeline Opportunities

Eaton designed a nurturing e-mail program to reengage with 20 percent of its customer base to increase market share.

View Case Study
RESOURCES
White Paper
frost-sullivan-marketing-model-manufacturing

Marketing Automation

This Frost & Sullivan white paper discusses the primary challenges faced by the marketing and sales organizations within the manufacturing sector.

Download
White Paper
frost-sullivan-marketing-automation-2013-wp

Frost & Sullivan: Marketing Automation for the Manufacturing Industry

An Essential Tool to Engineer a Better Marketing Model for the Manufacturing Industry

Download
Guide
b2b-marketing-manufacturing

B2B Marketing for Manufacturing in the Digital Age

Oracle Marketing Cloud’s team of manufacturing marketing experts teamed up with MAPI to survey sales and marketing leaders to understand the current state of digital transformation.

Download
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