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Non-Profit - Industry

Industry Marketing

Oracle Marketing Cloud for Nonprofit

Engage and Nurture Your Nonprofit Community With Personalized Communications

Modern Marketers at nonprofit organizations are systematically building their member base communities by transforming single donors into loyal members. They are also cutting development costs while creating and delivering more effective campaigns that communicate the importance of their cause.
Increase donations with targeted offers.
Capture data and behaviors to build personalized dynamic emails and landing pages to ensure an exceptional online experience. Align personal interests with communications and offers. Establish relationships by communicating the right message at the right time with sophisticated scoring and nurturing campaigns.
Use social media to stand out in the crowd.
Broaden your reach through sharable social content and easily see which social networks drive the most engagement. Build awareness of your organization. Engage more donors and members. Enrich your member database with social profiles and activities. Align mission and membership. Make a difference.
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Personally engage and nurture member loyalty.

  • Deliver automated campaigns based on profiles and responses.
  • Recruit new members with campaigns that communicate your message.
  • Distribute personalized electronic newsletters to reinforce your mission.


Taking advantage of prebuilt nonprofit templates to get started fast

  • Use basic blueprint templates that include layout and formatting ready for your copy and graphics. 
  • Launch new campaigns in days not weeks. Just insert your images, logos, and copy.
  • Adapt templates for Welcome Series Program for New Members and Donors, Event Registration, Education Series, Annual Renewal Campaign.


Personalizing nonprofit communications with tailored messages across channels.
  • Develop an authentic 1:1 relationship with donors and members across email, web, display and social channels.
  • Nurture with a steady stream of personalized communications.
  • Nurture members while cultivating long-term loyalty and generosity.
  • Attract new members and donors while cultivating long-term loyalty.

Data Management and Activation

Applying powerful data taxonomies specifically tailored to the nonprofit industry.
  • Connect first-party data you’ve collected, second-party or partner shared data, and third-party data gleaned from external providers on a data management platform (DMP).
  • Unify data sets with enterprise data from sales transactions, CRM, and commerce systems.
  • Activate your data to support your campaigns for dramatic improvements in relevance and value across every channel and touch point.


Connecting systems to extend and align processes.
  • Get out-of-the-box integration with leading CRM systems such as Oracle Sales Cloud, Oracle CRM On Demand, Oracle Siebel Sales, Salesforce.com, and Microsoft Dynamics CRM.
  • Bring custom data from other internal sources to extend and refine the process.
  • Use Oracle Marketing AppCloud to reach a large network of partners offering integrated solutions to extend the value of your marketing investments.


Aligning audience interests with the information they require.
  • Automatically create and manage comprehensive activity profiles for any individual that visits your website, receives an email, or gets uploaded to your database.
  • Summarize a wealth of behavioral data in multiple ways according to the audience.
  • Deliver specific campaigns based on profiles and behaviors.
  • Track responses to specific campaigns and align interests to content.

Analytics and Dashboards

Putting powerful reporting and website analytics at a nonprofit marketer’s fingertips.
  • Share valuable information on easy-to-understand dashboards that quickly assess the impact of marketing efforts.
  • Track how marketing efforts are driving member engagement and ultimately financial support.
  • Produce high-level dashboards and drill into specific details by campaign.

Achieve successful nonprofit marketing implementation and rapid time to value

  • Use our innovative methodology that accelerates the success of your implementation.
  • Ensure synchronization with your CRM database, forms and tracking are on, and your segmentation and prioritization are up and running.
  • Rely on a team of knowledgeable experts in manufacturing marketing, marketing automation, implementation, and campaigns.
  • Expand your understanding of marketing best practices with education and certification programs.
  • Join our Topliners community to collaborate online with thousands of Modern Marketers.
  • Connect in person to share best practices at conferences and local events.


Success Stories

The One Brand Uses Multiple Channels to Build Long-Term Engagement

One Brand engaged stakeholders online across a number of channels using a re-permissioning strategy.

View Case Study

charity: water Brings Depth to Donor Relationships by Personalizing Emails

charity: water is raising money in inventive ways that take full advantage of interactive marketing channels.

View Case Study

“Our re-permissioning strategy was the building block for all of our upcoming activity. By cleverly integrating the use of social and email, we were able to expand the reach of the campaign, growing brand awareness and giving our subscriber database a real boost.”

Ian Spooner | Head of Brand Development, The One Brand


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