Analysts Love Eloqua

As the marketing automaton landscape gets smaller and smaller, Eloqua, a vital part of Oracle Marketing Cloud, keeps getting better and better.

Take a look at The Forrester Wave™ Report, released on October 15, 2018. It ranks Oracle Eloqua against competitors like Marketo across 36 criteria—including product roadmap, data management, and innovation agenda.

The results speak for themselves.

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With Eloqua, the Future Looks Bright

With Oracle Eloqua, you get a marketing automation platform built for B2B marketers who demand more. It features real-time reporting, cross-channel capabilities, and powerful campaign management tools backed by the unrivaled data prowess of Oracle.

Eloqua helps you meet prospects where they are and move them toward purchase—fast

Not everyone knows where they're headed. But at Oracle, we do.

Why Juniper Networks Chose Eloqua

The spray and pray method? For Juniper Networks, it wasn't working. So they used the closed-loop reporting and visibility of Oracle Marketing Cloud to create a streamlined and consistent customer experience across multi-touch campaigns from MQLs to revenue.

 

“We went through a fairly extensive RFP process and hands down Eloqua won based on technology, roadmap, support, and functionality.”

—Juniper Networks

 

A Closer Look at Eloqua

At first glance, it might be difficult to tell the difference between the variety of marketing platforms out there. But look more closely and you'll see why leading enterprise marketers choose Oracle Eloqua to maximize each interaction during the buyer's journey. It offers unrivaled scalability and a broad set of capabilities for executing demand generation, account-based marketing, and more.

Data Quality & Access

  • Automatic syncing between solutions
  • Unlimited integrations
  • Robust API (Up to 500,000 calls/day)
  • Open framework that makes it easy to leverage AI

Marketing and Sales Collaboration and Optimization

  • Full visibility into prospects' digital behavior on sales side
  • Dynamic, query-based scoring informs and prioritizes leads for sales
  • Automated drip and nurture campaigns boost sales involvement
  • Email templates enable sales to interact with prospects

Scalability and Extensibility

  • Unique and differentiated architecture that is designed and tested for scalability
  • Reliable system performance and response time, without limits
  • Features six simple but powerful solutions, rather than a partial, module-based approach