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Data Management Platform

Media and Data Ecosystem

Interoperability That Supports Owned, Partnered or Licensed Technology

The most open and extensible DMP in the marketplace today, the Oracle Data Management Platform enables interoperability to ensure your data can move across owned, partnered, and licensed technology. Oracle has proprietary integrations with hundreds of partners, through published APIs that are broadly supported by Oracle’s partner network, and through custom implementations.
 
 
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A DMP Functions as an Enabler of the Digital Marketing Ecosystem

Oracle’s complete mapping of IDs for consumers, along with mapping to downstream media and app partners, positively influences the addressability and deliverability of marketing campaigns across all digital and mobile, and the overall success rate for marketers to use the data. Thanks to the media integrations the Oracle DMP “just works” on day one.  The integrations are already in place so clients can leverage the scale of our networks on day one.

 
Guide
data management platform

Data Management Platforms Demystified

What is a data management platform? Do you need one? Find out how data management platforms can help you achieve unprecedented targeting precision and scale across all of your online advertising programs.

Download
CUSTOMER STORIES Success Stories
Financial Services
MoneySuperMarket

MoneySuperMarket Achieves an Immediate Increase in ROAS

MoneySuperMarket needed to better leverage their audience intelligence from offline data, online site data, and search keywords.

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Technology
Dell

Dell Improves Customer Pipeline and Ad Spend with Look-Alike Modeling

Dell’s marketing team saw targeting pools shrink and took steps to boost the pipeline by precisely defining new online target audiences.

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Dell used Oracle Marketing Cloud to grow customer pipeline and improve view through revenue on advertising spend by 1,000%.

Dell
RESOURCES
Guide
data-management-essentials

Modern Marketing Essentials Guide: Data Management

A one-size-fits-all approach to marketing is not a sound tactic—it’s a marketing fruitcake that no one wants to receive. It’s time to get down with data to delight your audience.

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Infographic
Modern-Marketers-Using-Data-Driven-Strategies-ig

Modern Marketers Using Data-Driven Strategies

To better understand current and future usage of data-driven strategies by Modern Marketers, Radar Research led a research project to uncover key trends around marketing data management—sponsored by Oracle.

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Guide
data management platform

Data Management Platforms Demystified

What is a data management platform? Do you need one? Find out how data management platforms can help you achieve unprecedented targeting precision and scale across all of your online advertising programs.

Download