Oracle’s complete mapping of IDs for consumers, along with mapping to downstream media and app partners, positively influences the addressability and deliverability of marketing campaigns across all digital and mobile, and the overall success rate for marketers to use the data. Thanks to the media integrations the Oracle DMP “just works” on day one. The integrations are already in place so clients can leverage the scale of our networks on day one.
MoneySuperMarket needed to better leverage their audience intelligence from offline data, online site data, and search keywords.View Case Study
Dell’s marketing team saw targeting pools shrink and took steps to boost the pipeline by precisely defining new online target audiences.View Case Study
Dell used Oracle Marketing Cloud to grow customer pipeline and improve view through revenue on advertising spend by 1,000%.Dell
A one-size-fits-all approach to marketing is not a sound tactic—it’s a marketing fruitcake that no one wants to receive. It’s time to get down with data to delight your audience.Download
How can you analyze your disparate first-party and third-party audience, campaign, and performance data in one central place? How can a data management platform (DMP) power a 360° approach to audience data management and analysis to provide more bang for your marketing dollar?Download