The Oracle ID Graph, a Foundational Technology That Powers the Oracle DMP: The Oracle ID Graph establishes and validates connections between IDs that enable the transport of data from one ID space to another, for the purposes of targeting or measurement applications. The Oracle ID Graph is not a product but it is a foundational capability or technology that power the Oracle DMP. All linkages in Oracle ID Graph are continuously validated and scored, which changes dynamically based on a proprietary algorithm to the input. Only the linkages deemed accurate are accepted. Oracle ingests massive amounts of IDs across cookies, login, HH, email, and mobile ad IDs on a weekly or sometimes daily basis from ID data partners. The Oracle ID Graph can reach over 90% of people online in the US and in markets that matter internationally so users can deliver audiences, at scale, and across channels.
A one-size-fits-all approach to marketing is not a sound tactic—it’s a marketing fruitcake that no one wants to receive. It’s time to get down with data to delight your audience.Download
How can you analyze your disparate first-party and third-party audience, campaign, and performance data in one central place? How can a data management platform (DMP) power a 360° approach to audience data management and analysis to provide more bang for your marketing dollar?Download