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id-graph

Data Management Platform

ID Graph

Unite Disparate Data to Make It Actionable

Powered by the Oracle Marketing Cloud and the Oracle Data Cloud, the powerful technology behind the Oracle ID Graph™ unites disparate data sources to form a unique, singular profile of consumers in the Oracle Data Management Platform. This allows marketers to focus their efforts on people-based marketing, and to drive improvements to their personalization and contextualization programs.
 
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Connect with an Individual Customer Across All Channels & Devices

The Oracle ID Graph, a Foundational Technology That Powers the Oracle DMP: The Oracle ID Graph establishes and validates connections between IDs that enable the transport of data from one ID space to another, for the purposes of targeting or measurement applications. The Oracle ID Graph is not a product but it is a foundational capability or technology that power the Oracle DMP. All linkages in Oracle ID Graph are continuously validated and scored, which changes dynamically based on a proprietary algorithm to the input. Only the linkages deemed accurate are accepted. Oracle ingests massive amounts of IDs across cookies, login, HH, email, and mobile ad IDs on a weekly or sometimes daily basis from ID data partners. The Oracle ID Graph can reach over 90% of people online in the US and in markets that matter internationally so users can deliver audiences, at scale, and across channels.

 
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Modern-Marketers-Using-Data-Driven-Strategies-ig

Modern Marketers Using Data-Driven Strategies

To better understand current and future usage of data-driven strategies by Modern Marketers, Radar Research led a research project to uncover key trends around marketing data management—sponsored by Oracle.

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RESOURCES
Guide
data-management-essentials

Modern Marketing Essentials Guide: Data Management

A one-size-fits-all approach to marketing is not a sound tactic—it’s a marketing fruitcake that no one wants to receive. It’s time to get down with data to delight your audience.

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Infographic
Modern-Marketers-Using-Data-Driven-Strategies-ig

Modern Marketers Using Data-Driven Strategies

To better understand current and future usage of data-driven strategies by Modern Marketers, Radar Research led a research project to uncover key trends around marketing data management—sponsored by Oracle.

Download
Guide
data management platform

Data Management Platforms Demystified

What is a data management platform? Do you need one? Find out how data management platforms can help you achieve unprecedented targeting precision and scale across all of your online advertising programs.

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