Transform Your Data Into Actionable Audiences and Activate It Across Paid Media
In one consolidated view, marketers can access all of their marketing data to build and refine key target audiences to use in numerous campaign scenarios. This includes 1st party data, data the marketer collects on proprietary assets – or contained in enterprise systems – and on 3rd party data pre-integrated into the platform, or data purchased from branded providers or lists. Consider The Oracle DMP the central ‘hub’ for managing data from Email, Mobile, Social, Search, Display and Web, for example.
With more than 30 branded data providers for 3rd party data, marketers have access to nearly 700 million (and growing globally) anonymous customer profiles and 40,000 (and growing globally) data attributes. The Oracle DMP is a part of the Oracle Marketing Cloud, which means that it can power the activation of all of this marketplace data through cross-channel programs and functionality inherent to the Oracle Marketing Cloud. And, the Oracle DMP is powered by the Oracle Data Cloud which means that data from retail through to paid segments can be accessed, in real-time, at global scale.
As the Oracle DMP is part of the Oracle Marketing Cloud, integrations are key and cornerstone to delivering the best customer experience, and actionable insights, for our marketing customers. The Oracle DMP is fully integrated with our Responsys, Eloqua and Social Relationship Management platforms to allow for immediate data activation supporting cross-channel marketing campaign success.
The Oracle DMP has pre-integrated partnerships with leading media and advertising partners on a global scale to provide a truly agnostic, open opportunity to use Oracle DMP, but not be confined to only one media partner. So, not only do marketers have the ability to target audiences across channels – like search, social and display – but do so immediately through numerous activation partnerships from Demand Side Platforms (DSPs) to Publishers.
The Oracle DMP provides a visualized analytics experience to allow marketers the ability to analyze and predict success based on the data they’ve selected and audiences targeted. Marketers can see which audiences will drive, or drove, the most revenue. Those audiences can then be further optimized based on spend and budget to drive ultimate campaign success.