Transform Your Data Into Actionable Audiences
In one consolidated view, marketers can access all of their marketing data to build and refine key target audiences for numerous campaign scenarios. This includes:
- 1st Party Data: Basically, your data — what you collect on proprietary assets, or contained in enterprise systems.
- 2nd Party Data: Someone else's first-party data, often shared with you by another company in a mutually beneficial relationship.
- 3rd Party Data: Consolidated from websites and social media platforms other than your own, pre-integrated into the platform.
With more than 30 branded data providers for 3rd party data, marketers have access to nearly 700 million anonymous customer profiles and 40,000 data attributes. Oracle DMP can power the activation of all of this marketplace data. And Oracle DMP is powered by Oracle Data Cloud, so data from retail through to paid segments can be accessed, in real-time, at global scale.
The Oracle DMP is fully integrated with our Oracle Responsys, Oracle Eloqua and Oracle Social Relationship Management platforms to allow for immediate cross-channel benefits.
The Oracle DMP has pre-integrated partnerships with leading global media and advertising partners to provide a truly agnostic opportunity to use Oracle DMP. Marketers have the ability to target audiences across channels, and can do so immediately through numerous activation partnerships from Demand Side Platforms (DSPs) to publishers.
The Oracle DMP provides a visualized analytics experience to allow marketers the ability to analyze and predict success based on the data they’ve selected and audiences targeted. More on