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Oracle Marketing Cloud DMP

Data Management Platform

Welcome to Oracle BlueKai

One DMP to Traverse the Cross-Device Habits of Consumers

The explosive growth in connected devices has created immense opportunities for marketers to engage with consumers at the moments that truly matter. To capitalize on this opportunity, marketers need to be able to manage audiences based on the engaged environment. Oracle BlueKai empowers marketers with tools to understand the entire customer journey, target more precisely, create and deliver more targetable media campaigns, and generate higher ROI’s.

 

The Oracle DMP: Driving Insights and Scale Across the Digital Ecosystem.

In today’s complex digital ecosystem, marketers and publishers need easy access to more data to drive deeper insights and better personalization, no matter what device their customers might use. They also need to bring their data in and push their data out at scale.

With the Oracle ID Graph as the foundation, the Oracle DMP can stitch all these different ID sources together to provide better match and scale at bringing data in and delivering data out to the over 200 partner integrations.

 
 
Guide
advertising-accountability

The Guide to Advertising Accountability

The data management platform (DMP) and data-driven marketing enable advertising accountability and gives marketing the opportunity to demonstrate revenue attribution.

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CUSTOMER STORIES Success Stories
Technology
Dell

Dell Improves Customer Pipeline and Ad Spend with Look-Alike Modeling

Dell’s marketing team saw targeting pools shrink and took steps to boost the pipeline by precisely defining new online target audiences.

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Retail

Global Retailer Boosts Customer Engagement with Look-Alike Modeling

Global online retailer implements strategy to optimize paid search campaigns and improve customer engagement and lifetime value.

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Technology
CSC

CSC Drives Deeper Customer and Prospect Dialogs with Oracle

CSC uses Oracle Marketing Cloud to create a deeper dialog with customers and prospects for nurture and conversion using better data, detailed personas, and consistent methods throughout the lifecycle.

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RESOURCES
Guide
data-management-essentials

Modern Marketing Essentials Guide: Data Management

A one-size-fits-all approach to marketing is not a sound tactic—it’s a marketing fruitcake that no one wants to receive. It’s time to get down with data to delight your audience.

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Infographic
Modern-Marketers-Using-Data-Driven-Strategies-ig

Modern Marketers Using Data-Driven Strategies

To better understand current and future usage of data-driven strategies by Modern Marketers, Radar Research led a research project to uncover key trends around marketing data management—sponsored by Oracle.

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Guide
data management platform

Data Management Platforms Demystified

What is a data management platform? Do you need one? Find out how data management platforms can help you achieve unprecedented targeting precision and scale across all of your online advertising programs.

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