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The Oracle Marketing Cloud Creative Digital Studio team combines big thinking and flawless execution to create new ways to engage with your customers. We are passionate about digital marketing. And we’ve helped thousands of customers in various industries create unforgettable experiences.
We powered the award-winning creative for execution for Amazon, Verizon, and Comcast who took home Best In Show, Gold, and Silver at the 2015 W3 Awards. More cross-channel marketing successes below.
Customers rely on Oracle Marketing Cloud Creative Services expertise to dramatically improve digital marketing results across channels by combining strategic thinking and creative execution with innovative technologies.
The Oracle Marketing Cloud Creative Studio helped Lenovo customize their email experience, making it more consistent with subscriber brand interaction. We developed two triggered email series, activated based on subscriber behavior: a browse campaign and a post-purchase campaign. We put together a slick, on-brand experience. Messages maintained the consistent appearance of Lenovo’s regular promotional emails, but with the added powerful intelligence of subscriber behavior behind them.
Results: Unique open rate doubles
The results are testament to the winning combination of great design and smart marketing automation. Browse achieved double the unique open rate and four times the unique clickthrough and responder rates. And the post-purchase series significantly exceeded open, clickthrough and responder averages.
Ritz-Carlton’s mission is to provide genuine care and exceptional products and services resulting in profit leadership. They worked closely with Oracle Marketing Cloud Creative Studio to ensure that their email newsletter delivers on this mission.
Our team created an on-brand, beautiful but flexible framework, making it easy to deliver unique, dynamic content to subscribers based on their previous stays, their status in the Ritz-Carlton Rewards program, their location and more - all in one responsive, easy-to-digest digital newsletter.
Results: $1M revenue increase
The digital newsletter redesign was a great success, upping engagement and revenue significantly, including a 1% increase in open rate and an end result of a $1M increase in revenue year over year!
For today's brands to be successful, an integrated strategy and a compelling user experience is essential. That’s why we do more than just develop the concepts and creative. We also help execute and measure results on the platform, so you know what’s working and why.
Inspiring, relevant, and informative content is the key to solidifying lasting customer relationships and much higher ROI. We'll create a custom content marketing strategy that connects your brand to your customers in a way that they find inspiring and valuable that will drive long-term loyalty.
Already have a smart-internal team or agency partner? No problem, sometimes those teams could use resources to consult on projects, find process efficiencies, share latest techniques and best practices, or do hands-on training.