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What is the path to success for your unique business using marketing cloud technology?
Real marketing success starts with customers. With Oracle Marketing Cloud Strategic Services, you’ll develop deeper customer insights, implement targeted marketing programs, and enable true cross-channel integration – boosting overall marketing ROI. Customer analytics is the driver of your success. That’s why you need to predict and react to customer behavior even faster to develop proactive, customer-targeted marketing programs.
Measurable Results from Clients
Our clients get results. Those who work with our strategic services team realize 35% better overall email engagement than clients who do not work with strategic services.
Achieve Marketing Success by Design with Strategic Services
Customers achieve Modern Marketing success with Oracle Marketing Cloud Strategic Services by employing data-driven methods, innovative best practices, and personalization to align marketing strategies with unique business needs.
We partnered with a large apparel retailer to maximize holiday revenue and increase customer engagement. The team developed a series of high-impact behavioral triggers that included an assessment and opportunity prioritization, program blueprint design, and strategic testing plan.
Results: $4 Million in revenue
The new strategy resulted in $4 million of incremental revenue in the first five months, a 40% lift in revenue, and a 300% increase in engagement rates vs. promotional campaigns.
A large retailer partnered with our team to develop a best-in-class email program. Our integrated solution across technical, data, strategic, and creative services included content targeting and personalization, lifecycle contact strategy, responsive design, creative optimization, and cross-channel orchestration.
Results: 28% increase in email revenue
The client achieved an 80% increase in targeted content, and a 28% growth in email revenue. Triggered messaging volume grew from 1% to 15% of total communications, and drove 51% of email revenue.
Helping you align marketing insights with customer behavior, enabling smarter targeting strategies and long-term customer engagement.
Developing a prioritized list of initiatives guiding you towards proven strategies while staying away from low-ROI initiatives. Select services are offered based on your needs and location. Some examples include:
Making the most of your cross channel technology investment by aligning your digital targeting strategies.
Using testing as the key to long-term program optimization and ongoing revenue growth.
Taking your marketing program to the next level with our experienced strategic and analytics consultants.
Scheduled planning sessions based on your needs and roadmap. Select services are offered based on your needs and location. An example includes: