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Briefs

Briefs
Get overviews and high-level information about Modern Marketing methods.
  • Briefs
    Oracle Marketing Cloud Products

    Oracle Marketing Cloud Product Overview

    See the digital marketing platform that marketers love and IT trusts. Oracle simplifies how marketing teams harness digital innovation, empowering leading brands to transform the customer experience and grow revenue.

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  • Briefs
    ABM-Modern-Marketing-Brief-tn

    Account-Based Marketing

    Your marketing budget and sales staff provide a finite set of parameters around how your business creates revenue.

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  • Briefs
    Facebook Lead Ads + Oracle Marketing Cloud

    Facebook Lead Ads + Oracle Marketing Cloud

    The Oracle Marketing Cloud’s direct integration with Facebook enables marketers to deliver personalized, relevant experiences when consumers ask for more information, subscribe to an email list, or request a quote from Lead Ads.

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  • Briefs
    better-customer-experience-br

    A Better Customer Experience

    Get the Modern Marketing Perspective on delivering better ad experiences by adopting and using a marketing data management platform (DMP).

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  • Briefs
    b2b-getting-to-business-forbes-br

    Getting Down to Business

    Digital marketers acknowledge there’s a disconnect between B2B brands and their agencies. Learn how they becoming more tightly coupled using data. Read the brief to learn more.

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  • Briefs
    dmp-gathered-together-forbes-br

    We Are Gathered Here Together

    There is an undeniable need for brands and their agencies to better connect talent and technology so they can deliver a superior customer experience. Find out how. Read this brief.

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  • Briefs
    b2c-power-to-people-forbes-br

    Power to the People

    Consumer brands and their agencies need to be more closely aligned to better serve B2C customers. Learn how brands are meeting these challenges. Read the brief.

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  • Briefs
    detail-journey

    The New Detail Man’s Journey

    Personal detailing with physicians used to be handled by the sales department. But now pharmaceutical companies have turned to multichannel marketing to reach their target audience.

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  • Briefs
    prescribers-path-medical

    Navigating the New Prescriber’s Path

    Five key changes to the healthcare environment have affected the way physicians make prescription decisions and have spurred new approaches to fuel prescription sales.

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  • Briefs
    5-tenets-targeting

    Targeting

    Focusing campaigns driven by data to know, segment, and refine your prospects.

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  • Briefs
    5-tenets-conversion

    Conversion

    Aligning marketing and sales processes to maximize conversion rates and revenue.

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  • Briefs
    5-tenets-engagement

    Engagement

    Fueling value-based interactions and content delivery methods.

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  • Briefs
    5-tenets-analysis

    Analysis

    Refining strategies and developing repeatable processes for success.

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  • Briefs
    marketing automation

    Marketing Technology

    Establishing a system of record with tools and systems that streamline tasks.

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  • Briefs
    marketing - ideal - customers

    Creating Ideal Customers

    Personalize every experience to increase engagement, advocacy, and revenue.

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