We're Here to Help!



Contact Me

Data Management

Best Practices

Select A Topic:
Marketers and agencies are always working to better understand their customers. They are constantly asking questions like: Who are our customers? What attributes define them? Which products are they in market to buy? What might they buy next? How can we reach more of them?
 
By analyzing a wealth of both first-party and third-party demographic, contextual, and behavioral data about customers and campaigns, you can answer these questions. Marketers can use this data to deliver targeted, personalized messages to people at the exact moment in the purchase process that they are ready to buy.
 
Think of all the different channels, behaviors, interactions, and transactions that you can use to better define the profile of your ideal audience. You must find a way to collect and activate all the data that is available to you. Here are the main three types of data that every marketer can use:
  • First-Party Data: Quite simply this is your data. It’s the data that you have collected from the actions or behaviors of visitors to your website combined with data in your customer relationship management (CRM) systems, social media data, subscription data, or multi-channel data gleaned from mobile sites or apps.
  • Second-Party Data: This is essentially someone else’s first-party data that you can use to help achieve your marketing goals. For example, you can form a mutually beneficial relationship with another company whereby you each share your respective first-party data.
  • Third-Party Data: This data is consolidated from websites and social media platforms other than your own. Third-party data helps marketers reach a wider audience, and when used in conjunction with a campaign, can help marketers reach more diverse and targeted audience groups.
But collecting, analyzing, managing, and acting on this first-party and third-party data is a complex challenge. As a marketer, you need the right tool to manage your critical audience data assets. If you want to truly understand your customers, you need a data management platform (DMP) that you can use for across programs.
 
 
 
Related Products
 

Mobile Marketing Best Practices for CMOs

Mobile marketing presents an effective and personal way for companies to engage with their customers. CMOs at both B2C and B2B companies need to embrace mobile marketing strategies to remain competitive in this mobile-first world. This report outlines why it’s a top priority, how to harness its power in cross-channel marketing, five common pitfalls, and strategic recommendations. Constellation presents examples of successful mobile marketing apps and customer engagement ideas to inspire CMOs as they consider mobile marketing strategies.
 

Watch Webinar: Mobile Marketing Best Practices for CMOs >>

Introduction to DMP

As marketers and advertisers our key goal is to give consumers what they want, when they want it faster than our competition. Please join us for this exclusive webinar to learn how a Data Management Platform (DMP) can deliver greater business efficiencies, generate unique insights about your audiences to help drive increased sales and engagement. 
 
Key takeaways: 
•Learn what a DMP is and the business value provided by this platform
•Three challenges a modern DMP addresses for marketers
•How a modern DMP can add value to your business
 
 

Diminishing Data Silos with Oracle Data Management Platform & Oracle Maxymiser

Learn how the seamless integration of Oracle Data Management Platform (DMP) and Oracle Maxymiser helps Marketers and Publishers to diminish data siloes, gain a unified audience view and create truly personalized experiences to drive real business growth.

A Better Customer Experience

Customers want integrated experiences across channels with and personalized and timely interactions, service, and promotions. Yet many marketers struggle to deliver these experiences due to data fragmentation, lack of identity management and workflow tools, and organizational silos. To deliver better customer experiences—and drive more effective marketing—marketers need to adopt and fully leverage a data management platform (DMP). Outcomes include more personalized customer experiences, better marketing results, and an improved ROI.

We Are Gathered Here Together

It used to be that a brand’s marketing teams did their thing and agencies did theirs. Those days are gone. Now 48% of marketing executives say that evolving brand and agency roles are making successful collaboration more difficult. There is so much more to this collaborative story—including the obstacles brands and agencies face to have better working relationships and how to overcome them—that you need to read it all to truly get the big picture. Luckily we can hook you up with the insights you need. Read the brief.

Data Management Platforms for Publishers


Publishers today live in a data-driven world. It is no longer enough to simply create content, build audiences, and sell ads. Ad exchanges, networks, demand-side platforms (DSPs), and supply-side platforms (SSPs) have turned ad buying into a transparent marketplace where millions of dollars worth of inventory is bought in real time every day.
 

A Comprehensive Data Management Platform Powers 360° Analytics


Advertisers are living in a data-centric world. Data increasingly drives every marketing decision, from which segments to target to what creative to use and how to optimize campaigns. But with petabytes of marketing data from campaigns, targets, and customers constantly being generated, advertisers and agencies are finding it increasingly difficult to extract meaningful insights from the data deluge.