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Lead Nurturing Guide — Oracle Marketing Cloud

Lead Nurturing

Nurturing leads with content based on who and where prospects are in the buying process can improve sales success.

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Guide
Selling Marketing Automation

How to Sell Marketing Automation to Executives

Make an effective marketing automation pitch to your CEO, CFO, or CIO by crafting a persuasive argument that’s relevant to their objectives and concerns.

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Guide

Modern Marketing Essentials Guide: Mobile Marketing

Nearly everyone has a mobile phone and many are smartphones. Developing a mobile marketing strategy is essential. Learn the five key things you need to know.

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