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Modern Marketing Essentials Guide: Social Marketing

How do you engage audiences with social media? Start with the 5 Pillars of Social Marketing: Listening, Engagement, Marketing Communications, Social Advertising, and Analytics.

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Guide
cross-channel-essentials

Modern Marketing Essentials Guide: Cross-Channel Marketing

The customer experience as we know it is broken, out of order, or at best in life support. How can this be with all the advances in digital marketing, you ask?

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Guide
data-management-essentials

Modern Marketing Essentials Guide: Data Management

A one-size-fits-all approach to marketing is not a sound tactic—it’s a marketing fruitcake that no one wants to receive. It’s time to get down with data to delight your audience.

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