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The Forrester Wave™: Enterprise Marketing Software Suites,
Q2 2016

The Nine Providers That Matter Most And How They Stack Up


Forrester conducted product evaluations in February 2016 and evaluated nine vendor companies: Adobe, Experian Marketing Services, IBM, Marketo, Oracle, Salesforce, SAP, SAS, and Teradata Marketing Applications. This report shows how each provider measures up and helps B2C marketers make the right choice. In the report, Forrester named Oracle a Leader for Enterprise Marketing Software Suites.
 
 
 

“Forrester’s research uncovered a market in which Adobe, Oracle, and Salesforce lead the pack.”

— Forrester Research