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The Forrester Wave™: Lead-To-Revenue Management Platform Vendors

Q4 2016

In Q4 2016, Forrester conducted product evaluations of Lead-To-Revenue Platform Providers. This report shows how each provider measures up and helps B2B marketers make the most informed choice. Forrester named Oracle Eloqua a Leader with the highest possible score in 36 criteria: “Consider Oracle to bring large, complex go-to-market strategies to life. In a straight-up evaluation of product feature and function, Oracle led in our evaluation.“ Read the report.

“Eloqua’s program canvas set the standard with a user interface that makes it easy to envisage and plan the complex, multi-stage interactions that are required to support B2B buying cycles.”

— The Forrester Wave™: Lead-To-Revenue Management Platform Vendors, Q4 2016