Physician, patient, and payer insights

Understanding the behaviors, attitudes, needs, and motivations of physicians, patients, and payers is essential for crafting effective brand and market access strategies. We use various methodologies, backed by extensive databases and secondary information, to provide meaningful insights into what drives your key stakeholders and how you can best meet their needs.

Physician, patient, and payer insights solutions

Data-driven insights and market opportunities

To strategize effectively, it's important to understand the behaviors, needs, and motivations of physicians, patients, and payers. We apply several research methods to large pools of data, both internal and external, to gain insights as to how you can best meet your stakeholders’ needs.

Robust quantitative assessment

We utilize extensive quantitative data collection and analysis, based on both primary and secondary data sources. Our consultants are supported by an operations team with decades of experience conducting primary research surveys with physicians, patients, and other healthcare stakeholders in more than 60 countries across six continents. This is combined with data from extensive proprietary databases and external secondary data to provide comprehensive market understanding.

Insights derived from a vast, continuously expanding data set

Oracle EHR Real-World Data consists of more than 986 million outpatient encounters and 108 million patients. This data set is always growing thanks to the Oracle Learning Health Network and its diverse community of 105 contributing members and counting. Our team uses this data to help inform your perception of your physicians, payers, and patients.

Understanding underpinned by qualitative insights

Our insights into physicians, patients, and payers are reinforced by the collective expertise of a dedicated qualitative research team with extensive knowledge of ethnography, behavior change, cultural immersion, and other fields. Using behavioral science as a foundation, we evaluate multiple factors influencing behavior to identify levers for change.

Physician and key opinion leader insights

Understanding physician behavior and attitudes

The choices physicians make are influenced by social, cultural, and environmental factors. We measure physician behaviors and attitudes to assess what drives their decisions now and what will do so in the future. Based on this assessment, we can provide key insights into practice views and guidance to turn these findings into a meaningful marketing strategy.

Support and guidance from key opinion leaders (KOLs)

KOLs’ expertise and expansive industry influence can help support and justify your marketing investment. We match verified profiles to your marketing objectives and evaluate influence based on reach and depth, so you can identify impactful physicians, understand how to reach them, and tailor your messages so they resonate.

Valuable insights into what matters most to patients

Patient-reported healthcare information offers valuable insights into patient perspectives. Gain a deeper understanding of their concerns and priorities.

Understanding every aspect of the patient experience

We use unique frameworks and integrated data sets to evaluate patient experiences, needs, and outcomes to establish a complete view of how patients and healthcare systems interact. By contextualizing patient experiences against EHRs, claims, and available data on patient-reported outcomes, we can draw connections between what patients feel, say, and do to gauge the impact a condition has on their lives.

Pulling targeted insights from the National Health and Wellness Survey (NHWS)

The Oracle Life Sciences National Health and Wellness Survey is a unique data asset that has included more than 2.5 million respondents since its inception. It can provide unique insights into both diagnosed and undiagnosed sufferers of a wide range of health conditions across 12 countries without conducting prospective surveys.

The NHWS includes validated instruments and disease-specific measures to help identify, profile, and understand granular patient segments to inform your brand strategies. Additionally, NHWS respondents can be recontacted and queried with proprietary questions as needed.

Insights to drive unique value strategies

A successful product launch relies not only on effective sales and marketing, but also on achieving optimal market access. Through interviews with payers and key opinion leaders, together with analysis of publicly available data sources, we can provide a clear understanding of payer attitudes, regulatory policies, and evaluation guidelines, helping you to integrate your commercial and market access strategies.

In addition, our experience with and understanding of payers informs value and evidence strategies for optimal pricing and reimbursement.

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