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Press Release

Abu Dhabi’s Miral Embarks on a Digital Transformation Journey with Oracle Fusion Cloud Applications

Roll-out will unify the developer’s core business processes to build business resilience and support regional expansion

Abu Dhabi, UAE, —April 25, 2021

Miral, Abu Dhabi’s leading curator of experiences, has selected Oracle Fusion Cloud Applications Suite to automate its core business processes, including finance and human resources.  

Miral is a leading developer of award-winning entertainment and leisure destinations and attractions, including Ferrari World Abu Dhabi, Yas Waterworld and Warner Bros. World Abu Dhabi. As an entity with multiple IT solutions, Miral saw the need to unify its business processes, aiming to enhance its operational efficiency and business resilience, as well as meet the needs of its rapidly-growing workforce.

“We are focused on initiating transformative solutions that elevate our business as well as our customers’ experiences. With a growing portfolio of developments, it is important for us to have real-time insights across all core operations. Oracle Fusion Applications will help us automate business processes and increase efficiency on a secure, comprehensive platform, hence contributing to Abu Dhabi’s development as a sustainable and diversified economy,” said Ali Nimer, Executive Director of Digital and Technology at Miral.

Miral will implement Oracle Fusion Cloud Enterprise Resource Planning (ERP), Oracle Fusion Cloud Enterprise Performance Management (EPM), and Oracle Fusion Cloud Human Capital Management (HCM). The initiative will help Miral reduce costs, sharpen forecasts, enhance employee experience, and improve decision-making across the business.

“The ability of an organisation to consistently innovate is key to outpace services and solutions offered by competitors and achieve long-term success. Miral is playing a vital role in the economic diversification of Abu Dhabi, and with its continuous product updates and pervasive machine learning capabilities, Oracle Fusion Applications will help Miral stay ahead of a rapidly-evolving economic environment and customer expectation,” said Rahul Misra, Vice President, Business Applications, Lower Gulf, Oracle.

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Miral is Abu Dhabi's creator of destinations, uniting people and places through unique, immersive and exciting experiences. Responsible for the development and management of Yas Island, Miral's assets encompass entertainment, hospitality, leisure, sport, dining, retail, and real estate destinations. Today, Yas Island is home to Ferrari World Abu Dhabi, Yas Waterworld Abu Dhabi, Warner Bros. World Abu Dhabi, CLYMB™ Abu Dhabi, Yas Links Golf Course, Yas Mall, Yas Marina Circuit, Yas Marina and seven hotels, including the flagship Hotel W Abu Dhabi – Yas Island. For more information, please visit:

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