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Oracle Audiences
Oracle's audience solutions help you reach your most relevant buyers in key moments and at scale so you can increase customer acquisition and deliver effective global advertising campaigns. Our privacy-centric approach keeps security and compliance at the core of our products, giving you peace of mind.
Learn more about the Oracle Audiences product suite.
Oracle Audiences features
Oracle Audiences
Oracle Proprietary Audiences
Oracle Proprietary Audiences combines audiences sourced from offline, verified data spanning automotive, consumer packaged goods, and retail verticals with data sourced from online behavioral habits.
Premier Branded Audiences
To ensure advertisers have access to the full gamut of data signals available online, our Premier Branded Audiences source the highest quality, most trusted, and privacy-centric third-party audiences available. Our partnerships span more than 75 providers, plus a select group of 18 premier data providers.
Audiences by Oracle
Audiences by Oracle curate the best signals from within Oracle's own datasets and those sourced from third-party providers to deliver increased quality and scale, diverse signals, and simplified buying and cost structures.
Oracle ID Graph and audience modeling
Delivering a unified view
Underpinning Oracle's audience data and modeling is our proprietary identity graph, which helps you unify disparate data sources, reach intended buyers, connect available identifiers, and attribute sales and conversions.
Modeling backed by data science
We use sophisticated modeling to deliver audiences that drive customer acquisition. The modeled audiences are built on Oracle's strong datasets to deliver scale, reach, and precision, ensuring that you’re reaching the most relevant buyers.
Verticals and use cases
Data spanning a diverse set of verticals
Our data signals are collected from an expansive set of worldwide industry verticals. These verticals include automotive, entertainment, B2B, retail, consumer goods, finance, telecommunications, ecommerce, and more.
Audience solutions to suit your need
Tailor your campaign to suit your specific needs, with audiences built from a variety of data sources, including purchases, credit card transactions, demographic data, lifestyle and interests, TV viewership, and more. Custom audience segments are also available.
Activate audiences across multiple formats
Through our vast industry integrations and partnerships, you can activate Oracle Audiences across desktop, mobile, social, audio, and connected TV in multiple geographies.
How Oracle Data Cloud helps La-Z-Boy understand their customers’ needs on a deeper level
From identifying the types of customers who are most interested in La-Z-Boy’s products to understanding when buyers are in-market for furniture, Oracle Data Cloud helps La-Z-Boy grow their brand.
Oracle Audiences key benefits
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Increase awareness and efficiency
Oracle Data Cloud helps advertisers increase brand awareness and campaign efficiency through purchase-based audiences.
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Drive conversions and campaign success
Oracle Audiences brings precision and accuracy to your campaign, helping you zero in on relevant buyers and convert them into customers.
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Maximize leads with in-market audiences
Oracle in-market audiences ensure ads reach high-value prospects, reducing cost-per-lead and increasing click-through rates.
Rob Tarkoff on the future of identity, Zoom, and the convergence of adtech and martech in 2020 and beyond
Oracle Data CloudFrom musing on modern video tech to providing insight on the future of identity in advertising, we've pulled all the best highlights of Oracle Data Cloud EVP Rob Tarkoff's recent AdExchanger Talks podcast interview.
Read the complete postFeatured blogs
- January 24, 2020 Hungry for insights: What the data says about snack buyers in the US
- May 27, 2020 Is there a future for third-party audiences without cookies?
- May 29, 2019 Subscription services are attracting new types of shoppers—here’s who they are and how to reach them
- November 9, 2018 The 5 millennial types every marketer needs to know
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