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Oracle Activation

Oracle Activation features a full suite of audience data solutions and contextual targeting technology to help you reach the right people, target high-impact environments, protect ad spend, and strengthen brand safety protocols.

Learn more about the Oracle Activation Product Suite.

Oracle Activation—Advertising targeting features

Audiences

Engage your most relevant audiences, maximize campaign efficiency, eliminate wasted spend, and drive better results. With more than 50,000 audience segments, Oracle’s quality curated data assets span all verticals and data types, including purchase-based, online behavioral, demographic, and more so you can reach anonymized audiences most relevant to your business, wherever they’re engaged.

OnRamp

Oracle OnRamp takes your offline first-party data assets online so you can plan and budget appropriately, whether engaging active customers and prospects, reactivating lapsed customer accounts, or reducing spend on current customers. Onboarded data is available for analysis, modeling, segmentation, insights, and delivery to partners for activation.

Contextual Intelligence

Our Contextual Intelligence solution helps advertisers and publishers understand the underlying meaning of the environment where ads are served—including text, video, and pictures—enabling you to mitigate brand safety risks while identifying where your ads will get the most engagement.

WWE

World Wrestling Entertainment realizes 23% increase in clickthrough rate and a 351% increase in conversion rate

By determining the keywords and stories trending among their fans, World Wrestling Entertainment captured new potential audiences and increased their reach.

Advertising and data activation key benefits

  • Discover and engage your most valuable prospects

    Get better insights and more reach with breadth and depth of data across lifestyle, transactions, and online behavior with Oracle Audiences.

    Reach real people in key moments

  • Capitalize on key moments and drive brand safety

    Identify high-impact, brand-safe environments that amplify the message of your campaign, using Contextual Intelligence.

    Align campaigns with relevant content

  • Unlock the value of existing customer data

    Reach your customers across 99% of the media landscape with Oracle OnRamp.

    Map offline data to online destinations

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