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Advertising and CX innovations

Learn about the latest innovations that can help you deliver a unified experience for sales, service, marketing, and advertising. Here you’ll find videos, demos, and blogs that highlight the newest capabilities and key features in Oracle Advertising and Customer Experience (CX). Check back each quarter to see what’s new and how the latest innovations can help you make every customer interaction matter.

Quarterly updates on innovations for Advertising and CX

New innovations: May 2021, Creating relevant customer experiences
New innovations: May 2021

Creating relevant customer experiences

Realize the full power of AI and machine learning with data, intelligence, and applications that work together to help you make every customer interaction matter.

Learn more about the latest innovations
February 2021: B2B Sales, B2B Service, and loyalty experiences
February 2021

B2B Sales, B2B Service, and loyalty experiences

Learn how we power next-generation B2B selling and service experiences, provide advanced intelligence for B2B marketing, and support enhanced customer loyalty and engagement.

See the innovations announced last quarter

Advertising and CX demo library

See how you can deliver better customer experiences by unifying data and processes across sales, service, marketing, and loyalty. Oracle’s new B2B selling and customer service experiences show how continuous innovation gives CX leaders the tools they need to succeed.

New content authoring, publishing, and delivery capabilities (4:11)

See how new wizards and an intuitive interface make it easy to create a new content article, schedule it for future publishing, and manage its metadata.

Intelligent marketing capabilities to personalize interactions (3:39)

Learn how we use AI to adapt to customer behaviors in real time with highly relevant customer offers and intelligent product recommendations.

Relevant customer experiences through a customer’s eyes (3:12)

Focused on a customer perspective, this demo shows how data informs a relevant, attractive subscription offer.

Proactive service that delights (2:18)

See how you can monitor IoT-enabled solutions and intelligently route field service teams, all while enabling field technicians with effective tools and knowledge.

New B2B selling experience (7:18)

View a demo of the new B2B selling experience within Oracle Sales to learn how you can empower you sales force to sell better.

New B2B service experience (4:40)

See how the new B2B service experience can improve agent onboarding, productivity and customer self-service through AI and automation.

Empowering sales teams to improve customer experiences at Aon

Hear how Aon is adopting new innovations in marketing and campaigns. Aon CIO Teffani Zadeh shares how Oracle Advertising and CX aligns customer interactions across sales teams and provides data to empower executive decisions.

Get started


Request a demo

See what Oracle Advertising and Customer Experience (CX) can do for you.


Take a tour

Explore Oracle Advertising and Customer Experience (CX) applications on your own.


Oracle training

Earn an Oracle Advertising and Customer Experience (CX) certification.


Contact sales

Talk to a team member about Oracle Advertising and Customer Experience (CX).